Background - Shopodex is an e-commerce platform based out of Los Angeles, California. Shopodex is an all in one solution for online sales with built in SEO, an intuitive CMS and CMR to retain and create and maintain sales leads. The platform can be used by big businesses and can also be downscaled to fit smaller sites.
Being able to work as part of the Shopodex team help me realize how important SEO should be as an integral starting point for any web project. Albeit, I understood the planning phase of SEO should always move in tandem with the design; and because Shopodex was not only a powerful e-commerce site, it also had built in SEO developed by SEO experts. I knew the importance of correctly tagging, exporting images to web friendly sizes, but it become ever more important working with this team. Keeping up with Google search engine standards is a never ending task, a task that the average developer can fall lax upon, but it's great to know there are other experts out there that do specialize in those roles that I can always count on. This project gave me better vision of where to place lead captures, how to place tags, and where to put copy.
Shopodex wanted a new facelift to the existing brand. They wanted a more modern design which would also incorporate a new logo design and new homepage.
The design of the homepage needed to look neutral in appeal to a mass audience. The problem with the original site was that it related too much to a technical audience, coders and techies, though Shopodex is really a robust digital management system. The new design allowed for more whitespace, new imagery and more importantly a better flow of information that would help the viewer along with key points of lead capture.
Shopodex wanted a new facelift to the existing brand. They wanted a more modern design which would also incorporate a new logo design and new homepage.
The design of the homepage needed to look neutral in appeal to a mass audience. The problem with the original site was that it related too much to a technical audience, coders and techies, though Shopodex is really a robust digital management system. The new design allowed for more whitespace, new imagery and more importantly a better flow of information that would help the viewer along with key points of lead capture.
Shopodex wanted a new facelift to the existing brand. They wanted a more modern design which would also incorporate a new logo design and new homepage.
The design of the homepage needed to look neutral in appeal to a mass audience. The problem with the original site was that it related too much to a technical audience, coders and techies, though Shopodex is really a robust digital management system. The new design allowed for more whitespace, new imagery and more importantly a better flow of information that would help the viewer along with key points of lead capture.
I was able to work in conjunction with the in-house Shopodex team to create a logo that better defined what their product was all about - an online Rolodex for shopping. The result was a more vibrant/pastel color scheme that cascaded into the design of the homepage and other subsequent landing pages.
